Testing and SEO

Testing exists in many forms and asus ux50 battery, asus ux50v battery in the world of SEO we use specialist tools to test theories and analyse the impact of change. We for example might want to test the impact of changing the position of the order button on a product page. New generation tools such as Google Optimizer allow us to do such things and provide detailed metrics.

Previously many SEO's would introduce changes based on best practices and assumptions. Assumptions can be dangerous as approaches that work for one site might necessarily work for another. This is because audiences in different sectors react very differently. Changes would also often be introduced without testing variations. How do you know your approach is the best approach? This is where testing comes in.

Testing gives SEO’s the opportunity to try different approaches and test theories. This is important because as the expert you may believe in one approach while your client believes in another. In this situation you can use split testing to show which approach works best.

Here are some of the basic testing types:

- A/B testing is one approach offered by most testing tools. They allow you to test various changes without fully introducing them. By this I mean you can serve up a test variation to a certain number of visitors. This allows you to compare your variation against your existing setup. It is one of the most popular forms hp 395794-001 battery, hp 398876-001 battery of testing in SEO.

- Multivariate tests allow you to test multiple variables on a web page simultaneously. Here a user could be given several combinations of changes. This approach can take a bit more setting up than A/B testing.

Testing provides hard solid facts. In SEO everything is based on metrics and delivering a return on investment for your client. To deliver this you need to try different strategies and approaches. Testing tools can show which strategies or approaches work best for your client.

In this article we have provided a very basic overview of testing however it is an area which can be very complex. In essence there is no point testing something for the sake of testing. The skill comes in knowing what to test and how to carry it out. The aim is to deliver tests that will answer your specific question. Testers must also be open to the results. It’s an area which some webmasters find difficult as they often believe strongly in their own approach.

Testing is also an iterative process. Many of the packages give users the chance to test further or build upon existing tests. It’s important to keep testing and push the boundaries as a test can produce results that can dramatically improve your conversion rate. If you don’t test things then you might never know.

There are some great resources on fujitsu lifebook s6120 battery, fujitsu lifebook s6130 battery the internet about testing and much of your time should be put in at the planning stage. Follow a similar process for each test. Document everything and be prepared for the unexpected.